Rosas & Xocolate
Positioning, Branding, Tagline, Website, Store Identity, Restaurant Identity, Package
Roses and Chocolate represent the idea of love and romance itself. We combined this concept with the rich history of the Yucatan, to capture the spirit of this resort and spa.
The Rosas & Xocolate identity needed to appeal to trend-conscious travelers from Design Hotels, while maintaining a sense of the Mayan culture. The abstract mark is based on traditional Mayan patterns combined with floral motifs. The type is stylized yet clean and contemporary. By making the pattern out of dots, we gave a nod to Mexican folk art and provided the resort and spa with a sophisticated, truly ownable look and feel.
To capture the feel of Mexican folk art in a contemporary manner, we laser die-cut the pattern into the cards. The combination of a die-cut with the rose and chocolate colors, creates a highly sophisticated presentation.
Simple yet lush, the Rosas & Xocolate website gives users the rich feeling of layers of pampering. Photographs and patterns evolve to help provide the users with a true sense of the spa experience.
In collaboration with photographer David Katzenstein, we created a promotional photo library for the hotel.
Based on the parent brand, we developed the name and identity for the hotel restaurant, RoXo. The pattern, which is used throughout the identity, is based on the floor tiles, locally crafted, rescued and restored from the original buildings.
Printable menu sheets and letterhead for the restaurant and bar.
Within the hotel resides a chocolate café and store. Although the store identity needed to feel like it was a part of the Hotel, we wanted the products to appeal to an audience beyond the guests and the Mexican border. Key elements, such as pattern and color are consistent with the hotel and spa identity. The icons in the pattern are decidedly cleaner and more contemporary. The typeface gives the brand a playful, modern quality. By placing the name on a chocolate colored strip, we created a band that can be applied to anything. The band also alludes to the bars of sensual goodness sold inside.
By applying the shapes from the pattern to the actual chocolate we were able to create beautifully branded confections. This technique also has a functional purpose, as it allows us to identity the type of chocolate by the icon.
Guest gift bag for chocolate store
The spa identity plays off of the initials of the hotel name, RX, which happens to be a universal icon for medicine.. Since the spa features chocolate treatments, we used the pattern from the chocolate store as the base for the mark. Clean and simple type helps to capture the feeling of the state-of-the-art treatments inside.
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